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Unlocking Instagram for businesses

A talk by David Glenwright
Head of Training, JC Social Media

14 October 2020, 10:15 AM

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About this talk

Instagram is the home of visual expression. And with over 80% of the platform's 1 billion users making decisions to purchase products and services based on the content they see, there is a wealth of opportunities for businesses of all shapes and sizes.

In this workshop, Facebook-accredited trainer David Glenwright will explore how Instagram has evolved into an effective platform for businesses to present themselves, build audiences and sell products. We will look at how companies are optimising profiles and the techniques that are used to create engaging content. We will also look at some of the latest tools and features introduced to the platform, and discuss where Facebook plans on taking Instagram over the next year.

Participants will leave the session with a series of easy to achieve actions to improve their Instagram presence, as well as a host of links and resources to further their learning.

This session will be delivered as part of Facebook's She Means Business programme, run in partnership with Enterprise Nation, to support entrepreneurs in using the Facebook family of platforms.

David Glenwright

David Glenwright is the head of training at the award-winning agency JC Social Media. Having graduated in 2012 with a degree in War Studies, David now works with businesses of all shapes, sizes and industries to help them plan and execute effective social media campaigns with military precision, that lead to genuine results. Having worked with organisations including Yodel, Avon and Nandos, David is one of only a handful of trainers in the UK accredited directly by Facebook under their global 'She Means Business' campaign. In his spare time, David puts his social media expertise to good use volunteering with the Campaign for Real Ale, where he is currently Creative Director for one of the organisations biggest events, the Great British Beer Festival Winter.

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