Instagram is the home of visual expression. And with over 80% of the platform's 1 billion users making decisions to purchase products and services based on the content they see, there is a wealth of opportunities for businesses of all shapes and sizes.
In this workshop, Facebook-accredited trainer David Glenwright will explore how Instagram has evolved into an effective platform for businesses to present themselves, build audiences and sell products. We will look at how companies are optimising profiles and the techniques that are used to create engaging content. We will also look at some of the latest tools and features introduced to the platform, and discuss where Facebook plans on taking Instagram over the next year.
Participants will leave the session with a series of easy to achieve actions to improve their Instagram presence, as well as a host of links and resources to further their learning.
This session will be delivered as part of Facebook's She Means Business programme, run in partnership with Enterprise Nation, to support entrepreneurs in using the Facebook family of platforms.