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PR Power Up for Scale-Ups

A talk by Sian Gaskell
Founder & Managing Director, CubanEight

14 October 2020, 10:15 AM

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About this talk

PR is a secret weapon for technology companies particularly those who are on a growth trajectory. It can be the most effective way to build brand awareness, raise your profile and attract talent, investors and customers. Bill Gates didn’t say “If I was down to my last dollar, I would spend it on public relations” for nothing.

Join Sian Gaskell, tech PR expert, founder of CubanEight, Computing’s PR agency of the year, to learn about how you can power up your scale-up using PR.

During the PR Power Up Sian will explore: - Why do tech companies need PR? - What exactly is PR? - What you need to start - What not to do - Should you be doing PR right now? In the midst of a pandemic? - How PR can be a valuable part of your growth strategy today

This session will include the sharing of knowledge and advice and time for Q&A.

Sian Gaskell

Siân Gaskell is founder and managing director of award-winning PR agency CubanEight, a PR and integrated communications agency specialising in B2B and technology. Sian has grown CubanEight from a two-person start-up to an established mid-size agency with global reach. An experienced PR professional, Sian has held director-level positions at leading agencies including Hotwire, and Weber Shandwick, where she provided strategic direction for UK and international campaigns. Sian’s experience spans launching household names - BlackBerry and TomTom - as well as running campaigns for countless B2B businesses and technology providers powering today’s economy – from Shopping.com through to WGSN, Zendesk, Oracle, and Outbrain. Sian was included in Hot Topics 100 most influential technology agency PR executives globally and is a regular speaker at events including UK Cybersecurity Cluster and VentureFest.

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