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Making the most of your local tech ecosystem

A talk by Perdie Alder and Margaret Anne Coyle
Spice Startups and Spice Startups

12 October 2020, 03:00 PM

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About this talk

Birmingham is fortunate enough to benefit from a growing vibrant technology community. As a founder, you often feel alone, but you never are; there's a ton of support out there that's available and useful. This workshop will go over some top tips on how to map out and access your ecosystem, who to reach out to, how to get your foot in the door, and what conversations will be valuable for you, The session is brought to you by Margaret Anne and Perdie, Co-Founders of Spice Startups who have done exactly this. After working in the London tech ecosystem for over 8 years between them, they've gone on to build communities in other UK cities, growing relationships, and helping founders take advantage of the vast amount of support available.

Perdie Alder

Entrepreneur Perdie is an experienced and respected Head of Programme, widely recognised in the London tech ecosystem with a passion for startups and business growth. Currently, co-founder of Spice Startups, she has worked in the London startup ecosystem for over six years, first at a scaling tech startup, then a charity-accelerator, and most recently for three years at community space TechHub where she ran TechHub's world-leading growth programme. She has a degree in business, a masters in Entrepreneurship, and started her first business aged 17 which saw her through University. Perdie's expertise is organising, networking and connecting. In her previous role, she organised and hosted over 200 events/classes each year to accelerate the growth of scaling tech founders, alongside key players in the tech ecosystem. Events included large flagship demo days and fireside chats (which she hosted alongside Spice co-founder Margaret Anne), and more intimate community focussed workshops and 1:1 intros. As a result of her 6 years of networking, her little black book includes over 80 investor contacts, corporates and service providers looking to connect with and work with startups, high-profile ecosystem heroes, and lots and lots of scaling tech founders.

Margaret Anne Coyle

Margaret Anne is an experienced Programme Coordinator. Prior to co-founding Spice Startups, for two years Margaret Anne facilitated the programme coordination at TechHub, a globally recognised workspace and community for tech startups in London. During this time, she helped organise and facilitate TechHub's 200+ events per year which included weekly investor intros, angel networking events, office hours with key figures in the tech ecosystem, Demo events and Fireside Chats with high profile guest speakers. On the side, Margaret Anne also launched a podcast mini series, interviewing key experts in the luxury fashion industry on the topic of entrepreneurship and innovation. Margaret Anne holds a degree in Entrepreneurship from the University of Westminster, previously studied Computer Science at the University of San Diego and studied abroad at John Cabot University in Rome.

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