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Lean IP Strategy

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About this talk

In the tech world, almost every new product launched by a company is a gamble, which tests a hypothesis. It might fail, or be wildly successful, or something in between. It seems harsh, then, to require so much investment to get to that point. Technologies such as 3D printing have reduced drastically the cost of producing a prototype. Business methodologies have also been developed to streamline the process of testing the effectiveness of the product in the market.

Do IP systems need to change too?

In this session, we will cover:

-- How IP can be agile too;

-- What to do before you even start, or at least before you launch; and

-- How to play the system.

Dr Jennifer Bailey

Jennifer provides patent advice across a wide range of sectors spanning life sciences, chemistry, materials and food science. In particular, she has advised on inventions relating to microbial cell culture, recombinant protein expression, nucleic acids, antimicrobials, plasmids, bacteriophage, CRISPR technology, peptide and small molecule therapeutics, biomarkers and diagnostic assays. Jennifer is a member of HGF’s Microbiome Team. Jennifer works closely with Universities, SMEs, in-house IP teams and overseas law firms, helping them navigate the complexities of patent law in order to protect their commercial interests.

Jason Lessard

Jason is a Partner at HGF, a leading European firm that delivers world-class intellectual property (IP) services to its global client base. He helps his clients secure, develop and exploit their IP and extract value from their IP portfolio. Jason has a unique background, having spent over 5 years in project engineering and sales roles at a global supplier of plastic injection moulding equipment. This experience, coupled with his legal qualifications as a European patent, trademark and design attorney, enables him to deliver commercially-focused outcomes that add real value to client’s businesses.

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