In the tech world, almost every new product launched by a company is a gamble, which tests a hypothesis. It might fail, or be wildly successful, or something in between. It seems harsh, then, to require so much investment to get to that point. Technologies such as 3D printing have reduced drastically the cost of producing a prototype. Business methodologies have also been developed to streamline the process of testing the effectiveness of the product in the market.
Do IP systems need to change too?
In this session, we will cover:
-- How IP can be agile too;
-- What to do before you even start, or at least before you launch; and
-- How to play the system.