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From Birmingham start-up to global tech hub – Mark Sheldon and Sidetrade

A talk by Mark Sheldon
Group CTO, Sidetrade

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About this talk

Sidetrade CTO Mark Sheldon is Birmingham born a bred. After a degree in computer science and a career in project management with consultancies and energy firms, he spotted the rising demand among businesses when it came to data and AI, specifically, predictive analytics. In 2014 he turned entrepreneur, co-founding BrightTarget in Birmingham. Fast forward four years and Mark sells the company to Sidetrade. Now, Mark is group CTO and recently opened the company’s newest tech hub in the centre of Birmingham, backed by £30m investment for new jobs in R&D, and community engagement. Mark will share his story and offer advice for would-be and current entrepreneurs, and those looking help grow tech in the West Midlands.

Mark Sheldon

Mark Sheldon was appointed group CTO of Sidetrade, a market-leading B2B artificial intelligence vendor, in July 2019, after the British AI start-up he co-founded, BrightTarget, was sold to Sidetrade. After a consultancy and in-house career in the software and digital transformation space, he now oversees Sidetrade’s global R&D strategy, leads a team of data engineers and data scientists, and oversees the company’s annual Coding Academy for college and university leavers.

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