Sidetrade CTO Mark Sheldon is Birmingham born a bred. After a degree in computer science and a career in project management with consultancies and energy firms, he spotted the rising demand among businesses when it came to data and AI, specifically, predictive analytics. In 2014 he turned entrepreneur, co-founding BrightTarget in Birmingham. Fast forward four years and Mark sells the company to Sidetrade. Now, Mark is group CTO and recently opened the company’s newest tech hub in the centre of Birmingham, backed by £30m investment for new jobs in R&D, and community engagement. Mark will share his story and offer advice for would-be and current entrepreneurs, and those looking help grow tech in the West Midlands.