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Build an E-Commerce Eco System That Provides a Killer Customer Journey

A talk by Steve Hooper
Director, SiteGeek

15 October 2020, 10:15 AM

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About this talk

Have you ever been to a website and purchased something only to discover that all that company wanted was your money and to send you on your way? Yeah me too! That is why we created the E-commerce Ecosystem.

The E-commerce Ecosystem is exactly that, a method to bring all of your customer contact, all of your methods of promotion and all of your aftercare into one easy to follow structure that gives your customer a full experience and not just a 'Thanks for buying... now off you pop!'

Imagine if you could reduce your returns rate, increase your repeat purchase rate, rescue abandoned carts and cut your customer questions down to a minimum. This will give you more money in the bank, less admin and your team more time to promote your products and services.

A solid customer journey has 8 stages:

Awareness

Engagement

Subscription

Conversion

Excitement

Ascension

Advocacy

Promotion

A customer that goes through that journey successfully is a customer for life!

For my talk, I would like to propose taking attendees through the customer value journey applying it to the e-commerce model to explain how an e-commerce website is just a starting point and it should be an all-encompassing ecosystem to turn total strangers into raging fans of your business.

Steve Hooper

I have been designing and marketing websites for over 25 years, during that time I have developed systems and structures that have made companies millions in revenue. Specialising in structuring e-commerce systems to bring predictable growth and reducing the need for hit and miss marketing.

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